Cookie Policy
Last Updated: October 11, 2025
Effective Date: October 11, 2025
Address:
Visual Metrics
3 Chome-2-4 Kasumigaseki, Chiyoda City, Tokyo 100-0013, Japan
Introduction to Our Cookie Usage
Visual Metrics uses cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver relevant content. This Cookie Policy explains what cookies are, how we use them, and how you can control your cookie preferences.
We implement Google Consent Mode v2 to ensure compliance with privacy regulations including GDPR and CCPA. Your consent preferences are respected across all our tracking and analytics implementations.
Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.
- Functionality Storage: Store data necessary for core website features
- Security Storage: Protect against fraudulent activity and ensure secure browsing
- Session Management: Maintain your session as you navigate between pages
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. This data helps us improve our services and user experience.
- Analytics Storage: Store data for website analytics and performance measurement
- Page Views: Track which pages are visited and how long users stay
- User Behavior: Understand navigation patterns and feature usage
- Performance Metrics: Monitor page load times and technical performance
Advertising Cookies
These cookies are used to deliver relevant advertisements and track advertising campaign effectiveness. They may be set through our site by advertising partners.
- Ad Storage: Store data for advertising purposes and remarketing
- Ad User Data: Send user data to Google for advertising purposes
- Campaign Tracking: Measure effectiveness of marketing campaigns
- Interest-Based Ads: Show relevant advertisements based on browsing behavior
Personalization Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and providing customized content.
- Ad Personalization: Use data for personalized advertising experiences
- Personalization Storage: Store preferences for content customization
- Language Preferences: Remember your language and regional settings
- User Preferences: Store your display and interaction preferences
Manage Your Cookie Preferences
You have full control over which cookies you allow. Use the toggles below to manage your preferences. Essential cookies cannot be disabled as they are necessary for the website to function.
Essential Cookies
Required for website functionality and security
Analytics Cookies
Help us understand how visitors use our website
Advertising Cookies
Used for relevant ads and campaign tracking
Ad User Data
Send user data to Google for advertising
Ad Personalization
Personalize advertisements based on your interests
Your Rights and Controls
You have the following rights regarding cookies and your personal data:
- Right to Withdraw Consent: You can change your cookie preferences at any time by returning to this page
- Right to Access: Request information about what data has been collected through cookies
- Right to Deletion: Request deletion of data collected through cookies
- Right to Object: Object to the processing of your data for marketing purposes
- Right to Data Portability: Receive your data in a structured, commonly used format
To exercise these rights, please contact us using the information provided on our Contact page.
Browser Cookie Settings
In addition to managing cookies through our preference center above, you can also control cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that deleting or blocking cookies may impact your user experience and some features may not function properly.
Popular Browser Help Pages:
- • Chrome: Settings → Privacy and security → Cookies and other site data
- • Firefox: Settings → Privacy & Security → Cookies and Site Data
- • Safari: Preferences → Privacy → Manage Website Data
- • Edge: Settings → Cookies and site permissions → Manage and delete cookies
Cookie Usage & Opt-Out Options
Cookies help us improve your experience, but their use is optional. If you do not wish to be tracked via cookies, you can:
- Adjust your browser settings to block or delete cookies
- Use browser extensions or tools to manage cookie permissions
- Use the preference controls on this page to disable non-essential cookies
- Contact us to request removal of any related data that may have been collected
You are free to browse our website without accepting cookies or submitting personal information. We honor your choice and ensure compliance with your privacy preferences.
Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services that may set cookies:
- Google Analytics: Provides website analytics and visitor insights
- Google Ads: Delivers targeted advertising based on your interests
- Social Media Platforms: May set cookies if you interact with social sharing buttons
These third parties have their own privacy policies, and we do not have access to or control over the cookies they may set. We recommend reviewing their privacy policies for more information.
Cookie Retention Periods
Different cookies have different retention periods:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device until they expire or you delete them
- Consent Cookies: Stored for 365 days to remember your preferences
- Analytics Cookies: Typically stored for 2 years to track long-term trends
- Advertising Cookies: Generally stored for up to 90 days
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make significant changes, we will notify you by:
- Updating the "Last Updated" date at the top of this policy
- Displaying a notice on our website homepage
- Sending an email notification to registered users (where applicable)
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us About Cookies
If you have questions or concerns about our use of cookies, please contact us:
Visual Metrics
3 Chome-2-4 Kasumigaseki, Chiyoda City, Tokyo 100-0013, Japan
Phone: +81 120-886-931
Email: privacy@lirathome.com